The integrated MDM solution built in to Office 365, announced last week by Microsoft, appears to come to compete directly with BES12. Will this be a Knockout Punch to BlackBerry like the sensationalist article tittle by Seeking Alpha suggests?
“At the end of the day, BlackBerry has to persuade both enterprise customers and device users to prefer their products to the alternatives” – Michael Blair, Seeking Alpha
Can`t agree with this. Why? Isn’t it Microsoft that has to convince that their unproven MDM is competitive against the competition? Does this solution offer more than MobileIron or Airwatch?
Microsoft are the ones that needs to prove themselves and build their respect among the corporations, as it is more famous for hacks and security exploits than almost any other platform. Nonetheless, this certainly is a new challenge for BlackBerry in the corporate and on its recovery.
On the other hand, BlackBerry has the gold standard for true “end to end” security and it keeps evolving, bringing the solutions to new levels of security, decades ahead of its competitors. The Waterloo based company is well known as the most trusted and most secure mobile enterprise platform and BES12 has a surprise coming up on November 13th.
It’s a fact that Samsung failed in the corporate market, IBM/Apple deal have yet to show its value and Microsoft must prove themselves, while BlackBerry enterprise customer base nearly tripled last quarter as they roughly stole 20% of customers from competition. As seen, the EZ Pass program might end earlier than expected as they are attracting so many enterprise customers.
The latest’s facts shows us that BlackBerry is gaining the enterprise at insane rate and keeps pushing more solutions and security to keep moving even further. So, it’s good to know that:
John Chen is ready for competition!